Every project tells a different story. Over the years, I’ve written for nonprofits building futures, businesses growing their presence through websites and blogs, jewelers celebrating milestones, insurance adjusters restoring peace of mind, bridal companies crafting once-in-a-lifetime moments, and life coaches inspiring transformation. Each voice and vision required a tailored approach—and that’s what I love most. Below, you’ll find a collection of samples ranging from website copy and donor materials to blog posts, email campaigns, brochures, press releases, and sales copy—all crafted to connect, resonate, and move people to action.
Case for Support | Nonprofit Trades Apprenticeship Program
For this project, I uncovered the core narrative by sifting through all their documents and interviewing stakeholders. I transformed an overload of internal information into a clear, compelling case for support document to strengthen their fundraising efforts. The final document captured the heart of their mission, brought clarity to their story, and sharpened their fundraising focus. The client was thrilled—not only with the clarity and emotional resonance of the piece, but also with the way their stories were honored and elevated.
I’ve partnered with MH Stern Consulting on a variety of projects for nonprofits, primarily case for support documents for major fundraising campaigns.
I also contributed to the copy on https://mhstern.com
Website Copy
For Pinewood Inspections, I wrote all brand-new copy for the website and worked closely with the graphic designer to completely redesign the website. https://www.pinewoodinspections.com
Launching soon is a new blog/email/social media campaign that I am working on.
As a contract copywriter for Harbinger Marketing, I had the privilege of copywriting for dozens of websites for a wide range of businesses. Some projects involved refreshing existing content, while others required a complete overhaul or building from the ground up. In every case, I collaborated closely with designers and marketing directors to craft compelling website copy that reflected the brand’s voice and resonated with its target audience. Here are a few examples of the websites I worked on:
https://www.peoplesbanktrust.com/
https://allpaintandcarpentry.com/
Unite Life – Non-Profit Major Donor Collateral Pieces
I worked with Unite Life to develop the copy for their major donor campaign. Two samples from that campaign are the General Audience One Pager and Website Copy Refresh.
Website Copy Refresh – Unite Life Website Updates
Spark Academy
As a founding stakeholder, I built a language for the vision of the school, with input from stakeholders. I crafted the name, tagline, and handled all newsletters and communications for the first year of the school.
Blogs
AE21
AE21 is an industry leader in Online Adjuster Licensing Training and Continuing Education for insurance adjusters and claims professionals. I write 3 blog posts per month driving traffic and engagement to their website.
A few blog post samples are:
3 Steps To Eating Frogs aka Get More Done in Less Time
How Do Florida Insurance Adjusters Stay Compliant with Continuing Education?
Should You Get a Florida All Lines Adjuster License?
Mucklow’s Fine Jewelry
When the new owner took over Mucklow’s, I was hired to handle the ownership transition communication strategy. This included writing and distributing the press release, writing the announcement for social media and email mailing list, and updating the website’s “Our History” and “Our Story” pages to reflect the changes.
Web Copy Updates: Our Story Our History
Vanderly Life Coach
Crafted copy for an email drip campaign for a Life Coach.
Amazon Product Description
I worked with this client to refine her product description following the amazon required formatting.
Rekindle Health
Crafted a landing page for this health coach for a special promotion she was launching.
Crossroads Ministries International
Each week I wrote an email update for all supporters of the ministry. Often listening to voice recordings and turning the updates from the volunteers into emails. Monthly I drafted a newsletter for all financial donors.
Creative Non-Fiction published on Medium. Peace, Pot, and Microdots
shaylaraymond.com 