Philosophy

I believe in the ABC’S of writing and communicating: 

BE AUTHENTIC. BE BRIEF. BE CLEAR.

AUTHENTIC

In a world full of fake regurgitated information, authenticity is becoming increasingly more valuable. Therefore, it’s imperative your brand voice is communicated authentically and truthfully so that readers will believe it and feel connected to something real. 

BRIEF

Your readers and customers are busy and have short attention spans. Taking too long to communicate may lose an audience before ever getting to the point. Maximized messages that say the most using the least words are paramount.

CLEAR

If a message isn’t clearly received and understood by an audience, there is a failure to communicate. Being cute and clever is fun but can sometimes muddle the point. Curated, clear communication has premium impact.